MCPNG Press Club: PNG Media’s Future & Accountability

THE STANDARD: Council President Neville Choi addressing the final PNG National Press Club event which was used to officially launch the Media Council of PNG Code of Ethics and Professional Practice 2024. Mr. Choi said the Code is now considered to be the standard for professional media practice in PNG. Pic - MCPNG

The Media Council of Papua New Guinea (MCPNG) has unveiled its 2024 Code of Ethics and Professional Practice, a milestone event aimed at addressing the evolving challenges in the nation’s media landscape. The launch took place at a National Press Club event, bringing together journalists, editors, and key stakeholders to discuss the Code’s importance in ensuring accountability, ethical reporting, and professional standards within the media sector.

Speaking at the event, MCPNG representatives highlighted why the new Code is pivotal for the industry. Over the past three to five years, media in PNG has faced mounting scrutiny from audiences and national leaders, who have questioned its rights, responsibilities, and the qualifications of those working in the sector. This dialogue, although often critical, has underscored the need for stronger ethical guidelines to uphold the integrity of journalism in Papua New Guinea.

"Building Media Accountability Amid Challenges"

The MCPNG emphasized that misconceptions about the media’s role and operations persist. For example, many in PNG assume ethical and moral responsibilities for news rest solely on the media, while others hastily criticize journalistic errors without acknowledging the rigorous vetting processes newsrooms employ to ensure accuracy.

Post-Courier Editor Todagia Kelola, speaking during a panel discussion, stressed the importance of this Code in combating misinformation, disinformation, and malinformation, particularly in the digital age where social media amplifies unverified content.

The Code serves as a guideline not just for professional journalists but also for individuals producing content on social media, aiming to bridge the gap between traditional media standards and the largely unregulated digital space.

"A Call to Action for Journalists, PR Professionals, and the Public"

The MCPNG urged journalists and editors to study and implement the Code in their daily practices. It also called on former journalists in public relations roles to contribute positively to the dialogue on media standards, rather than perpetuating criticisms without context.

For media consumers, the MCPNG issued a stark reminder: ethical breaches by media professionals should be called out publicly to maintain accountability. The Council discouraged practices such as offering cash to journalists, which compromise professional integrity.

"Navigating the Future of Journalism in PNG"

The MCPNG's 2024 Code of Ethics and Professional Practice comes at a critical time, offering a comprehensive framework for ethical media practices and serving as a much-needed standard for journalists, content creators, and media consumers alike.

In closing, the Council reiterated its commitment to supporting the media sector's growth while advocating for responsible and ethical journalism that contributes to Papua New Guinea’s development.